UC Berkeley: Responsible Use of Generative AI – A Playbook for Product Managers and Business Leaders

Summary of Read Full Report (PDF)

A playbook for product managers and business leaders seeking to responsibly use generative AI (genAI) in their work and products. It emphasizes proactively addressing risks like data privacy, inaccuracy, and bias to build trust and maintain accountability.

The playbook outlines ten actionable plays for organizational leaders and product managers to integrate responsible AI practices, improve transparency, and mitigate potential harms. It underscores the business benefits of responsible AI, including enhanced brand reputation and regulatory compliance.

Ultimately, the playbook aims to help organizations and individuals capitalize on genAI's potential while ensuring its ethical and sustainable implementation.

• GenAI has diverse applications and is used for automating work, generating content, transcribing voice, and powering new products and features.
• Organizations can use different genAI models. These include off-the-shelf tools, enterprise solutions, or open models, which can be customized for specific needs and products.
• Adoption of genAI can lead to increased productivity and efficiency. Organizations that address the risks associated with genAI are best positioned to capitalize on the benefits. Responsible AI practices can foster a positive brand image and customer loyalty.
• There are key risks product managers need to consider when using genAI, especially regarding data privacy, transparency, inaccuracy, bias, safety, and security.
• There are several challenges to using genAI responsibly, including a lack of organizational policies and individual education, the immaturity of the industry, and the replication of inequitable patterns that exist in society.