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PWC: Agentic AI – An Executive Playbook

Jeremy WeaverMarch 13, 2025
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Agentic AI leverages autonomous, human-like reasoning to optimize workflows and drive business growth by reducing costs, improving customer experience, and enhancing decision-making. It requires strategic planning, robust infrastructure, and ethical guidelines, and has evolved through advances in machine learning, NLP, and multimodal data integration.

PWC: Agentic AI – An Executive Playbook



Summary of Read Full Report

"Agentic AI – the new frontier in GenAI," explores the transformative potential of agentic artificial intelligence, particularly within the realm of generative AI. It highlights how autonomous AI systems, capable of making decisions and acting with limited human input, are evolving through machine learning and multimodal data processing to automate complex tasks and optimize workflows.

The text emphasizes the strategic imperative for organizations to adopt this technology early to gain competitive advantages, improve efficiency, enhance customer experiences, and drive revenue growth, providing numerous real-world examples across various industries and business functions.

It also discusses key considerations for implementing agentic AI, including strategic planning, technological infrastructure, data readiness, talent acquisition, and ethical implications, alongside a comparison of commercial and open-source tools.

Ultimately, the document positions agentic AI as a crucial element for future business success, requiring a strategic vision and commitment to realize its full potential in an increasingly AI-driven world.

  • Agentic AI, with its advanced human-like reasoning and interaction capabilities, is transforming various sectors including manufacturing, healthcare, finance, retail, transportation, and energy.
  • Organisations' AI strategies should leverage multimodal GenAI capabilities while ensuring ethical AI safeguards to drive autonomous process re-engineering and enhanced decision-making across all business areas.
  • When integrated effectively, agentic AI can enhance efficiency, lower costs, improve customer experience, and drive revenue growth.
  • Agentic AI systems possess the capacity to make autonomous decisions and take actions to achieve specific goals with limited or no direct human intervention, exhibiting key aspects like autonomy, goal-oriented behaviour, environment interaction, learning capability, workflow optimisation, and multi-agent and system conversation.
  • The evolution of agentic AI has progressed through the integration of machine learning for data learning and NLP-enabled user interactions, the introduction of multimodality combining various data types for enhanced interactions, and the development of advanced autonomy and real-time interactions enabling human-like reasoning and independent decision-making.

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